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How I work

How I work: discover, plan, build, operate

  1. Discover

    Map what exists. Positioning, brand, funnel, and operations. Surface the bottleneck before designing anything.

  2. Plan

    A written plan with priorities, scope, and sequence. Specific enough to execute, and yours to keep.

  3. Build

    Brand, site, campaigns, and software built in the order that compounds. One team through the whole thing, so nothing gets lost in the handoff.

  4. Operate

    Documentation, then ongoing optimization. Iteration on what is working, maintenance on what is running, and a steady hand on the parts that keep changing.

Engagement types

Fixed scope projects, phased builds, monthly retainers, and fractional creative or product leadership.