Becka Karle

Summary

Behavioral healthcare marketing and business development leader with more than ten years spanning multi brand marketing leadership, admissions and intake, referral relations, brand strategy, and digital execution. I currently lead marketing for multiple treatment brands at once while running Karle Kreatives and cofounding Solvhaus Solutions and Foxhole Forum. I am hands on at every level: I write the strategy and then build the websites, campaigns, content, systems, and sales tools that carry it out. Several engagements are concurrent consulting and contract roles.

Experience

• Altior Healthcare

  Oct 2025 to Present

  Senior Marketing Communications Manager

  • -Lead marketing communications and creative execution across a multi brand adolescent behavioral healthcare organization.
  • -Build executive briefs, campaign messaging, referral communications, email campaigns, social content, print collateral, event materials, and merchandise programs.
  • -Translate clinical, compliance, and operational detail into clear content for families, professionals, employees, and referral partners.
  • -Manage vendor strategy and purchasing for branded merchandise, webstore inventory, events, collateral, warehousing, and logistics.

• Paradigm Treatment

  Oct 2025 to Present

  Marketing Director, concurrent portfolio brand

  • -Lead marketing strategy and hands on execution for a nationally recognized adolescent mental health provider across multiple markets.
  • -Own the WordPress marketing stack: content, SEO, social distribution, digital assets, and referral facing materials.
  • -Build audience specific messaging for parents, teens, clinicians, educational consultants, and professional referral partners.

• The Ridge RTC

  Oct 2025 to Present

  Marketing Director, concurrent portfolio brand

  • -Direct brand development, campaign planning, website content, social media, print advertising, and referral collateral for an adolescent and emerging adult residential program.
  • -Create targeted messaging for adolescents ages 13 to 17, emerging adults ages 18 to 20, families, and behavioral healthcare professionals.
  • -Produce advertising, photography direction, and facility marketing that communicates clinical credibility while staying accurate to the real client experience.

• Patriot PowerUp

  Oct 2025 to Present

  Marketing Director, concurrent portfolio brand

  • -Direct marketing for a veteran support program inside the same portfolio, aligning positioning with Altior Healthcare, Paradigm Treatment, and The Ridge RTC.
  • -Lead brand development, campaign planning, website and social content, and outreach materials.

• Solvhaus Solutions

  Mar 2026 to Present

  Chief Executive Officer and Cofounder

  • -Cofounded a behavioral health technology and operations company building CRM, referral engines, and internal workflow tools.
  • -Own product strategy, brand, UX and UI direction, development, marketing, sales enablement, and go to market positioning.
  • -Built BedFlow, DayFlow, AfterFlow, and Roll Call House Management, plus pitch decks, demo environments, onboarding flows, and partnership materials.

• Karle Kreatives

  Jan 2024 to Present

  Owner and Creative Director

  • -Founded and lead a creative studio serving behavioral health, wellness, healthcare, and mission driven organizations.
  • -Deliver visual identities, websites, marketing strategy, pitch decks, social systems, signage, infographics, print collateral, packaging, and campaign assets.
  • -Build on WordPress, Squarespace, Wix, Shopify, Lovable, Framer, and Webflow, managing discovery through launch.

• Foxhole Forum for Veterans and First Responders

  Jul 2026 to Present

  Cofounder

  • -Cofounded a remote peer support and behavioral health resource platform for veterans and first responders.
  • -Lead brand, website strategy, messaging, partnership materials, and launch communications for a discreet, accessible experience.

• Totality Treatment Center

  Mar 2025 to Oct 2025

  Director of Business Development and Admissions

  • -Led business development and admissions, managing prospective client and referral partner communication from first inquiry through admission.
  • -Built relationships with treatment providers, clinicians, interventionists, case managers, and community partners.
  • -Connected outreach activity to admissions needs, program fit, and census goals.

• Omnia Recovery

  Oct 2024 to Mar 2025

  Director of Business Development and Admissions, contract

  • -Managed referral development and admissions functions together, building partner relationships and professional networking events.
  • -Handled intake coordination, prospective client communication, insurance verification, and admission follow through.

• New Directions for Women

  Jun 2023 to Nov 2023

  Referral Relations Manager

  • -Developed and managed referral relationships with therapists, healthcare professionals, social workers, providers, and community partners.
  • -Tracked referral activity, follow up, conversion, and partner engagement.

• The Hills Treatment Center

  Aug 2022 to May 2023

  Admissions and Outreach Manager

  • -Led admissions, outreach, and client onboarding, from inquiry and screening through intake and family support.
  • -Supervised daily client services operations and kept admissions, clinical, and operations aligned. Facility later closed.

• Inspire Health Centers

  Jan 2017 to Aug 2022

  Management Executive and HR Director

  • -Supported executive operations across multiple treatment homes and behavioral healthcare services.
  • -Managed recruiting, onboarding, payroll coordination, training, personnel documentation, and policy administration.
  • -Maintained accreditation and licensing ready records and led facilities coordination through inspections and regulatory preparation.

• Hope by the Sea

  May 2015 to Jan 2017

  Intake Specialist and Admissions Coordinator

  • -Conducted initial screenings, coordinated insurance verification, supported admission decisions, and guided clients through enrollment in a high volume setting.
  • -Built referral relationships and supported call center operations, workflow improvement, and new hire training.

Products built

• BedFlow Referral CRM for behavioral health operators
• Roll Call House management tool for residential programs
• DayFlow Internal workflow tool in the Solvhaus operations suite
• AfterFlow Internal workflow tool in the Solvhaus operations suite
• EX University SaaS product in development
• Trusted Treatment Navigator Treatment navigation product
• Foxhole Forum Peer support platform for veterans and first responders

Skills

• Marketing and growth

  Marketing strategy, multi brand marketing, B2B marketing, referral marketing, business development, campaign development, audience positioning, executive communications, sales enablement, event marketing.

• Creative and digital

  Adobe Creative Suite, graphic design, brand identity, creative direction, content development, social media, email marketing, SEO, website strategy, WordPress, Squarespace, Wix, Shopify, Canva.

• Behavioral health

  Admissions, intake coordination, insurance verification, referral relations, census strategy, treatment center operations, ethical healthcare marketing, client journey development, Kipu, BestNotes.

• Leadership and operations

  Cross functional leadership, vendor management, project management, launch planning, HR operations, accreditation support, licensing preparation, workflow development, CRM strategy.

Education, certifications, and stack